How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction

The production and consumption of green food products have become hot topics in marketing. Companies are implementing marketing strategies such as perceived value, trust, satisfaction to guarantee word mouth. An online questionnaire distributed through social media was used collect the data. sample consists 297 people. responses were coded analysed with Software Smart-PLS. data described include sociodemographic profile, descriptive analysis all items, reliability validity measures reflective model evaluation results structural model. Four hypotheses included PLS-SEM proposed validated for a p-value 0.001. confirmed influence value on trust satisfaction. Moreover, highlight that